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In the era of universal digital nativity, where individuals are born or brought up in the age of digital technology, the project "Aging with Amazon" seeks to explore how Amazon can best support customers in aging alongside evolving technology within the comfort of their homes. The primary objective is to design and implement an AI virtual assistant equipped with a comprehensive ecosystem. This virtual assistant will serve as a constant companion, guiding users through the various stages of life. The focus is on creating a seamless and intuitive experience that caters to the evolving needs and challenges associated with aging, leveraging Amazon's technological prowess to enhance the quality of life for users.
My Role: Team Co-Lead, Product Design, Service Design, User Experience Design
Team: Shruti , Huahua, Lei(Bibi) , yue, Jingfan, Tianqi, Phoebe, Jonathan, Rajasi, Marguerite, Tanishq, Darcy, Kenzie, Zhuoran, Olivia, Huixan, Jiahua, Siyun, Preeti, Anushka.
Duration: 10 Weeks
Software: Procreate, Figma, Rhino & Keyshot
Due to NDA some parts are not disclosed.
Details of the project could not be shared due to NDA, on public forums. Please connect with me to know more about the project deliverable
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Details of the project could not be shared due to NDA, on public forums. Please connect with me to know more about the project deliverable ---
Impact
The final concept was well-received by the Amazon team, who determined it could be seamlessly integrated into a variety of their product offerings.
Amazon agreed to incorporate key features from the project, including live translation, into their product roadmap.
The scalable and flexible nature of the project's underlying architecture was cited by Amazon as a major selling point, positioning it for potential widespread adoption across their ecosystem.
My Role
As co-lead of this project, I played a pivotal role in shaping the user experience and service design elements.
My contributions included:
Concept Development: Leading the team to generate innovative concepts based on insights from primary and secondary research.
Navigating Complex Ecosystems: I gained valuable insights into understanding and navigating the vastness of the Amazon ecosystem.
Strategic Vision: Utilizing service design principles to expand the brand's vision and craft interconnected concepts within the existing Amazon ecosystem.
I am grateful for the guidance and motivation of Emily Privot McNamara, Senior Strategist of amazon Devices Design Group, who helped us excel.
Key Takeaways:
Designing for Impact: I learned how design interventions can create ripple effects, improving service efficiency and user experience.
Data Leverage: Designing a system to collect user data through the concepts, enabling Amazon to provide more tailored services.
Future-focused Design: With a focus on "aging with Amazon" 30 years into the future, I honed my ability to identify user needs based on future-oriented data analysis.